Houdini...the corkscrew

Check out the TV commercial for the amazing Houdini Corkscrew by Metrokane. The company has launched entire line of "Houdini" food and wine products.

And just in case you don’t approve of Houdini’s good name being used for such crass commercialism, gaze below at this newspaper ad for a food market in 1899. Houdini was a pioneer of tie-in marketing, and I expect he would be thrilled that his name still "sells" in 2008.

Houdini A Pictorial Life