Australian company banks on Houdini name

A Sydney-based company has rebranded itself with the name "Houdini" and have posted a blog about how they came up with the name and designed their logo. It's kind of interesting, but I can't tell what kind of company this is. But, hey, it's called Houdini, so they got my attention, and I do like their motto: "Anything's Possible". Read all about "Houdini" at Identity Designed.